TheDigitalArtist (CC0), Pixabay

Betting online is a relatively new phenomenon in the US, and it’s largely thanks to changes in the law that the popularity of sports betting has risen. As a result of the developments, sports betting providers have poured as much cash as possible into the research and development of betting environments – and as users of the Borgata online bonus code have discovered, the state of technology at online betting sites is now much better than before. This article will explore exactly why this spike in quality has happened and will look at some specific ways in which online bettors can now benefit technically.

Why the spike in interest?

Until a year or two ago, it was difficult to find a betting site which allowed you to immerse yourself in a sports betting world. It was possible to find a strong casino betting site because the country that produced casino gambling hotspots such as Las Vegas and Atlantic City was always going to also be able to produce equivalent versions for users to try out online.

Other than fantasy betting websites which allowed US citizens to try out betting on a demo basis without any real cash actually changing hands, the range of sites and apps on offer was next to none. But changes to the law which came about in 2018 have led to sports betting websites growing in popularity. That’s because the Professional and Amateur Sports Protection Act, which regulated the industry, was struck down. Upon learning that their user bases could now legally grow, many betting providers heavily invested in the tech behind their services.

Dynamic odds

The most important goal for any bettor is, of course winning, and the turning of a profit. One way that tech is enhancing this is by providing dynamic, ever-changing odds based on in-game action or other developments. In the days before advanced betting technology, what would usually happen is that a bettor would place their entire stake right away because the odds were unlikely to change – or, at least, not in a timeframe or context efficient enough for the bettor to get back and place a new bet. Now, a bettor is able to be more strategic: they may split their capital, for example, and bet a little of it on early odds and then wait for a notification offering new odds. There are all sorts of tools which betting tech providers can use to help gamblers do this, and they’re proving popular.

dice, roll, three
Clker-Free-Vector-Images (CC0), Pixabay

Visuals and aesthetics

Betting sites which offer crisp graphics, fast loading times, and very clearly organized information are proving popular. From the perspective of a bettor, this not only reduces the capacity for error – but makes the process more pleasurable. And the imminent arrival of wearables could also transform the aesthetic potential of sports betting, too. It’s already the case that multi-device usage is giving bettors the opportunity to, say, check odds on their smartwatch while watching the unfolding of a game on their TV. Sports betting firms are quickly working on ways to make this even smoother in the future.

Location-based betting

But it’s also worth briefly pointing out that betting websites are also using their technology for an effect which may not suit some people, and that’s compliance with regulations. The result of the changes to the law has been that states are allowed to decide whether or not sports betting, physical or online, can take place within their jurisdiction. Betting apps and websites now regularly track the locations of their users and use this to ensure that if you even step outside of a permitted state’s lines, you can no longer bet. So while betting technology has advanced in many ways, it has also used these advancements to ensure that the law is followed to the letter – which could lead to frustration for some users.

Betting technology has definitely changed for the better in recent years. From the impact of dynamic odds to the arrival of much better visuals, there are plenty of reasons to take your newfound betting freedom to the web if you live in a state which has legalized sports betting post-PASPA. And while there are some drawbacks to the increase in betting tech from a consumer’s point of view (such as the arrival of location-based betting), it’s still definitely the case that user experiences have been drastically improved by the innovations in betting tech.