Mountain Dew and Doritos usually do advertising campaigns with major gaming brands. The Call of Duty series is not a stranger to these collaborations and a new campaign has begun advertising Call of Duty: Black Ops Cold War. Promotional Doritos ads old-fashioned Mountain Dew cans and various billboards will be utilized to set the stage for the age that Call of Duty Black Ops Cold War takes place in.
The publicity is projected to be more than just plain advertising designs. Beginning October 19, 2021, until January 31, 2021, Black Ops Cold War players can locate exclusive codes on containers of Mountain Dew, Diet Mountain Dew, Mountain Dew Zero Sugar, and packages of Doritos These exclusive codes will allow players to redeem special rewards and prizes during the promo period.
The prizes range from in-game experience tokens to real-life gaming gadgets. The promo will be giving out exclusive calling cards, weapon charms, and a chance to win one year of doubled experience starting on the release of Call of Duty Black Ops Cold War. For fans who love energy drinks, availing of the Mountain Dew Game Fuel cans will grant them a chance to unlock a unique Game Fuel Operator skin.
Doritos is taking its promotional campaign as an opportunity to advertise their brand new flavor – Twisted Lime. This edition of the popular snack chip will be distributed in exclusive Call of Duty Black Ops Cold War packaging for a limited time only.
Aside from this, there is an additional feature built into this promotional campaign. Individuals who purchase qualified Mountain Dew products at Walmart or fountain cups at Speedway convenience stores will be eligible to join a raffle which has a grand prize of having a PlayStation 5 console. This is an addition to the other prizes that come with buying selected products.
Sony’s next-gen console still remains difficult to get hold of. As fans anticipate the coming of the system this November, preorders are still minimal thanks to restricted availability. Promotions like these will certainly see higher participation because of gamers who are hoping to get a free PlayStation 5. Considering the popularity of Mountain Dew and Doritos, it’s certain that there will be a lot of prizes coming in the coming months.
Intriguingly, Burger King has an identical promotion where the food chain is expected to give away a thousand PlayStation 5 consoles. These giveaway consoles will come with launch games like Sackboy: A Big Adventure and Demon’s Souls. This promotion by Burger King is set to run until October 22, 2020.