Since its original release almost a year ago, Call of Duty Warzone has accumulated more than 80 million downloads. To put this feat into perspective, Call of Duty Warzone was released on March 10, 2020, only eight months at the time of publication.
This is a huge player population as the game frequently receives updates from the developers resulting in a high retention rate for its players over time. Call of Duty Warzone’s active user population consistently rises along with the download number as more fans try out the one of a kind battle royale experience.
This year has been remarkably successful for Activision’s Call of Duty series. In its quarterly financial report, the total number of hours played for the game was recorded at seven times more than this period in the past year.
Due to the fame of Call of Duty Warzone, Activision Blizzard has started improving the method that it advertises and supports other games under its wing. The most significant improvement seen so far was the advertising campaign for Call of Duty Black Ops Cold War which brought in monumental community support over a short period of time.
When the developers put the reveal trailer of Call of Duty Black Ops Cold War inside Call of Duty Warzone, Activision saw something astonishing. Millions of fans logged in to watch the trailer and finished a set of challenges in hopes of being the first to witness the new trailer.
Once the promotional campaign was over, Activision’s Bobby Kotick announced that direct interaction was more efficient compared to any other paid media network marketing utilized during the same time. The fact that Call of Duty Warzone is being prepared to merge with the new Black Ops game furthers the change of mindset of the studio.
Millions of players will be shifting to the servers of Call of Duty Black Ops Cold War as the battle royale game transforms to suit its new host. This contemporary change in both the game’s sustainability and promotional methods displays a unique commitment to change.
Instead of discontinuing the old games for a new game each year, there is a more feasible option being granted to Activision and gamers are responding well to it. As more fans download Call of Duty Warzone, the reputation of the game will continue to increase steadily.
From casual players to streamers, the game’s fan base consistently grows and Activision continues to gain profit thanks to player participation in promos and microtransactions inside the free to play battle royale game.