Email marketing keeps being a proven strategy for any marketing campaign. Marketers turn to mailing without prompting since the return on investments is $42 per every dollar invested and the traffic brought to the website with further turning into potential customers usually gets increased. However, as with every strategy in the marketing arsenal, email marketing has its drawbacks alongside the benefits.
Things that you are going to read further might bring more light on the strong and not that strong ( not weak) points of sending emails in order to promote business.
Let’s start with why we should never erase email marketing from the marketing map.
Emails are cost-effective
Emails as the means of advertising or promoting a certain aspect of your business is relatively budget-saving. Do not confuse it with “totally free”, however, it is still quite affordable for effective promotion. In the case of email marketing, one does not need to pay for advertising, for printing visuals, having an influencer to promote, etc. The idea is to include relevant content combined with an eye-catching design. With the design apps on the market and access to great visuals Most of which are free, like let’s say royalty free stock footage, or free templates, or else of that kind.
Emails build bonding
Personalization in emails is something that wins your audience’s attention and gains favor with them. Email segmentation helps the marketer to send the content that will exactly concern the recipient. When the reader sees in the email that you know about his/her interaction with your business, and you are there to offer extra guidance with their exact issue, the reader simply feels appreciated and valued. This, in most cases, guarantees your product being favored and considered for further cooperation.
Emails enhance conversions
Informative, indeed well-done emails with clear CTA buttons in them let your audience get faster access to your website or to your e-commerce platform. When the email or newsletter you send contains action-provoking tools then you might be sure to have your sales boosted and ROIs grown. There is an art to creating an email that motivates action, Yet the outcome is worth the effort.
There are some things about mailing that might be a bit of our concern.
Emails to the wrong audience
Sometimes, you think you have generated a lead with an irresistible lead-magnet, yet it’s been just one one-time action for getting some free stuff. There may be a lot of such subscriptions. You will be happily compiling your clientele list, relying on the subscribers’ further actions. eventually, there might be none. Either the emails are going to be ignored, spammed, or simply unsubscribed. You will be wasting energy on not indeed interested people till the metrics will tell you to stop.
Emails go unopened
According to Statista, in 2020, 300.4 billion emails were sent and received on a daily basis. People are bombarded with an impressive amount of letters daily. Therefore, yours might simply go lost in the flow. If there is no separate folder for emails in the recipient’s inbox, then there is a chance you will be ignored involuntarily, just because somebody has sent after you. The efforts go in vain again.
Emails can get spammed
It is not much about people, being annoyed with their inbox, it’s more of an automated filter. It can t catch the words which might be erroneously considered giving some bad message to the recipient. The program will be protecting the inbox from unwelcome offers and potential extortion.
With its advantages and disadvantages, email marketing keeps bringing profit. Your goal is to figure out how to maximize its strong sides and work around potential drawbacks.