With almost every business on the globe looking to get a shot at the virtual bling, Instagram has risen to the epitome of the social media industry. What started as a photo-focused platform has gradually become the next big thing on the internet. From gathering precious customer insights to selling products, Instagram has got your back. It is never too late to hop on the success train and armed with the right tools, strategy, and skills you can take your local business, international! You should consider promoting your store by using various Instagram marketing techniques. Here is everything that you would need to know to succeed in your quest for online glory.

Selling your Products on Instagram:

Instagram is a great platform for you to showcase your products to your desired clients. With a business account, you can easily accept payments from your customers. This is a great feature rolled out by the platform in the summer of 2018, enabling users to pay via credit or debit cards or PayPal. Still, in its beta stage, this feature is available with bigger brands such as Nike or Burberry, but we anticipate that it will be rolled out soon to every type of business registered on Instagram.


Just like any other social media platform, it is important that you, as an owner of your business, interact with your followers consistently. This encourages more users to follow your account, resulting in a larger set of audiences. Likes, comments, tags, and messages are very effective and important tools at your disposal when you want to engage with your audience. Share live video streams that make visiting your profile much more compelling, plus it adds a personal touch. You can build a killer Instagram following and increase sales.

Gaining more exposure:

With your business showcased on Instagram, it will be very hard for other users to ignore you. Your competitors certainly cannot. With an active user base of over one billion users, Instagram is the perfect tool for you to take your business to entirely new heights. Add professional photos and videos to your profile, as this boosts credibility that a poorly structured post. Keep in mind, looking professional is the key to earn the confidence of your audience.

Advertise on Instagram:

Instagram also comes with a paid advertising feature if you are looking for such options. Instagram ads come in three flavors: Photo ads, Video ads, and Carousel ads. Ads look a lot like general posts on Instagram, but they come with a sponsored tag. All of these types of ads appear on the home feeds of the targeted users. Well, you will need to carefully chalk out your posts and strategies before you consider investing money. Make sure your posts are relevant and up to date, as this helps with audience engagement.

Take the help of other Instagram influencers:

Influencers can have a very powerful presence on the platform. Influencers generally command the love and affection of millions of followers therefore collaborating with such influencers is a great option if you are looking to boost your local business on Instagram. Not only will this help you get more followers, but will also get more conversions from engagements.