what is seo

Now that you decided to build an educational website, you need to ensure that you choose the right platform for building it and build it so as to make it SEO friendly. For my money, if you want to build an SEO friendly educational website, then WordPress is your best bet.

Let me take you through the various steps that will help you develop an SEO friendly educational website in WordPress

Step 1: Choice of WordPress

WordPress as a platform helps you design a website the way you want it to be designed. You can customize a particular theme to ensure that your education website is able to deliver its message with decisive impact. Also, it’s content management system ensures that you can create and edit pages easily. All in all, WordPress gives you complete control of your site and at the same time, and more importantly, it is an SEO friendly platform, offering plenty of features that make onsite SEO convenient and results oriented.

Step 2:  Choose WordPress 3.5 Elvin and download it from WordPress.org

This is the latest WordPress release and offers users an amazing collection of features and functionalities that will help you design and develop a superlative website. As compared to the earlier releases, this release puts more focus on seamless media integration and responsive design. More importantly, with 3.5 Elvin, you can ensure that your website looks good on the newer high-resolution display screens of the latest devices, mobile or otherwise.

Step 3: Choose an exceptional education niche theme

A great WordPress website that looks good is more about the theme that you choose than anything else. So, look for a WordPress theme that is unique, impressive, and is relevant to the niche that your website is going to belong to, in this case, the niche being ‘education.’ Once you find it, you need to download it, and apply it.

Step 4: Set a Plugin for Navigation and for adding Multimedia

There are thousands of plugins available for various purposes when it comes to defining the various functionalities of your education site. The choice of navigation and multimedia plugins will determine the user experience of your website. So choose it with care and ensure that it is relevant for your needs.

Step 5: Create a Page as per need to present information

First, identify the kind of information that you need to present to your target audience. This will help determine the number of pages that you want your website to have and the kind of pages that they need to be.

Once you identify your need and quantify it in the form of pages, just make your way to the WP dashboard and click ‘Pages’ and then ‘Add New’

Step 6: Add Content and Image in Page

As far as an SEO friendly site is concerned, the content remains the absolute king. So create content that is interesting, has been optimized for the search engines and is presented in a very readable manner. It’s awesomely simple to manage content with WordPress, so just create a page and present information in a manner best suited to create an impact.

When it comes to images, all you need to do is click on the upload/insert button and upload the image that you think is most relevant to the purpose you have in mind.

Step 7: Use a multimedia and video(s) plugin for making your website look good

You can find plenty of multimedia and video plugins on the WordPress site, but if you don’t find something that fits your need, there are plenty of online resources that will help you out.

There are some multimedia plugins that allow you to add slideshows, videos, and podcasts; while there are others that help you do a whole lot more. Choose the ones that suit your needs and requirements perfectly.

Just download the plugin you need and add it using the WP dashboard and clicking on Plugins.

Step 8: Create a Meta, sitemap for making your website search engine friendly

Nothing beats a sitemap to ensure that the search engines index your WordPress site. So make sure that you add a well-structured XML sitemap to your site; there are plenty of plugins that will help you do this.

Something else that you can consider for improving your SEO is adding Meta tags to your site. This can be done either manually or by using the numerous plugins available for this purpose. Their addition will help you offer search engine information about the web page concerning keywords, author, description, etc.

Step 9: Launch your Site

Now that you have built your education site using WordPress, all that remains to be done is that you launch it successfully. Remember a successful launch is not just about going live with your site; it’s also about ensuring that your target audience knows about this launch.

For this to happen, you need to create a pre-launch hype about your website, by marketing it on social media, various discussion forums, using banner ads, etc.

As can be imagined, it’s not too difficult to get any WordPress site out of the blocks and up and to run. But, you need to be very clear about what you want, and the site’s objectives. If you get that sorted out, building a successful website is not a very challenging task.