There’s a lot of good news about HP recently. First, HP has reaffirmed its long-time partnership with the Cannes Film Festival, as the former provided printed supplies to the latter.
Second, HP has also lately partnered with world-renowned sporting goods retailer Decathlon to create Decathlon’s footwear products. Then, HP led the list of the brands that sold the most printers in Asia-Pacific. Here is the news round-up.
HP, Cannes Film Festival
HP has been a proud partner – and not just a partner, but a major partner – of the Cannes Film Festival for over 15 years. It is the official digital imaging partner of Cannes. This year, during the 76th Cannes film fest that happened last month, HP was able to further strengthen the partnership by providing the event with printed materials.
The information technology company took charge of producing more than 1,500 square meters of material for the event. Cannes’ organizers chose HP’s Latex technology because of how it aligns with the commitments of the film festival on sustainability. This Latex technology from HP is unique as it uses Aqueous Dispersion Polymerization so it can produce more durable prints.
Using HP’s Latex R2000 and 3100, two of its printers, local print service provider H2O produced all the signages and displays used during the event, from banners to outdoor signages.
“Since 1939, HP has provided innovative technology to help filmmakers tell stories that change the world. HP is committed to changing the world for the better: in human rights, equality, and climate change; an effort that needs great storytelling to have the impact we all need,” HP’s statement on Cannes’ official website said. “Our passion for storytelling and filmmaking has never waned, and we’ve been a proud partner of the Festival de Cannes for over 15 years, delivering the computing and print technology that powers it.”
HP, Decathlon
Meanwhile, HP has also recently partnered with Decathlon and Lonati Group to produce sustainable footwear for the sporting goods retailer. Lonati Group is a company started in Italy and has since provided machinery for textile products.
The collaboration makes use of HP’s 3D printing technology, particularly its Multi Jet Fusion technology, together with Lonati Group’s shoe-upper knitting machines to produce sustainable footwear.
It combines HP’s state-of-the-art 3D printer with Lonati’s XT-MACHINE and Double Cylinder E1530XS knitting machines to craft the product.
“We are thrilled to collaborate with HP’s Personalization & 3D Printing business and Lonati Group on this project that exemplifies our commitment to sustainability,” Decathlon’s Exploration Leader, Phillipe Seille, stated.
HP leads the printer market in Asia-Pacific
HP has sold the most printers in Asia-Pacific recently, according to IDC, a market intelligence firm.
HP topped the list with the most market share at 36.5 percent. Trailing behind are Epson at 19.7 percent and Canon at 17 percent.
Collectively, the printer market in the region recorded a whopping 13.8 percent year-on-year growth for the first quarter of 2023, shipping 8.7 million units. These figures can be attributed to the growing demand for inkjet products, particularly from the home office, and small- and medium-sized enterprises market.
