WhatsApp’s growth from a decade ago has roughly doubled in the previous two to three years. This can be attributed to the epidemic, which has forced businesses and customers to use internet contacts. WhatsApp is a booming platform now that most people on the planet are online. It makes sense to use WhatsApp message campaigns to encourage growth because they offer businesses several benefits.
WhatsApp Business provides various features that help D2C brands in WhatsApp marketing and increase return on investment (ROI). You must understand how to use these features if you want your modern business to benefit the most from the app. You should consider a few best practices to get the most out of WhatsApp Business.
But first, let’s put some light on the common challenges that eCommerce brands face.
What Common Issues Do eCommerce Companies Encounter?
By 2040, it is anticipated that 95% of purchases will be completed online. Nevertheless, there have been significant challenges since the growth of digital trading. Some of them might include the following:
1. High Traffic and Low Conversions
The issue of high traffic but low conversion rates is one that many e-commerce businesses deal with. Numerous factors could be to blame, including poorly optimized websites and audience mistargeting. The following are a few of the notable causes:
- Bad experience using mobile
- Faulty navigation
- Mediocre product photos
- Hazy call to action
2. Low Repeat Sales
The best customers are those who make repeated purchases. However, how can you promote repeat business? Maintaining a good rapport with new customers is essential to turning them into loyal ones. However, eCommerce marketers frequently struggle with retaining customers’ interest. Today’s consumers have higher standards for relevance and convenience. Sending irrelevant promotional communications to irrelevant consumers may lead to low repeat purchases. To continually engage with existing customers and persuade them to make purchases from your firm, it is imperative to organize your marketing efforts.
3. Bad Customer Experience
The customer experience greatly impacts whether an e-commerce business is booming. Businesses must take the necessary actions to adjust to the changing expectations of today’s consumers. The issues with the client experience that e-commerce marketers encounter most frequently are:
- Recognizing and fulfilling client expectations
- Consistency of the experience across channels
These are some of the common challenges that eCommerce brands face. Now, we will be discussing the main point.
Best Practices for D2C Companies Looking to Maximise Their Return on Investment (ROI)
The ways in which D2C brands can leverage WhatsApp to achieve their goals:
1. Improved Brand Engagement:
WhatsApp provides a convenient and direct channel of communication between brands and customers. D2C brands can use WhatsApp to send personalized messages, updates on new product launches, and exclusive offers. Brands can also create group chats to connect with customers and engage in discussions around products and services. By doing so, brands can create a more personal and engaging experience for their customers, leading to increased brand loyalty and advocacy.
2. Abandoned Cart Recovery:
Abandoned carts are a common problem for D2C brands, with research suggesting that over 75% of online shoppers leave items in their carts without making a purchase. WhatsApp can be used to send personalized reminders to customers who have abandoned their carts. Brands can also offer discounts or other incentives to encourage customers to complete their purchases.
3. Feedback Collection:
Customer feedback is crucial for D2C brands to improve their products and services. WhatsApp provides an easy way for brands to collect feedback from customers in rreal time Brands can use WhatsApp to send surveys, polls, and open-ended questions to customers, allowing them to provide their opinions and suggestions. This can help brands make informed decisions on product development, marketing strategies, and other business aspects.
4. Repeat Sales:
WhatsApp can be used to provide personalized recommendations and product suggestions to customers based on their past purchases. Brands can also use WhatsApp to notify customers about exclusive offers and deals, encouraging repeat sales. Additionally, brands can use WhatsApp to provide customers with after-sales support, including tracking updates and order status.
5. User-Generated Content:
D2C brands can use WhatsApp to collect user-generated content (UGC) from customers. Brands can ask customers to share photos, videos, and testimonials of their products on WhatsApp. This UGC can then be used in social media marketing and other promotional efforts, helping to build brand credibility and trust.
6. Pre-Sales Support:
WhatsApp can be used to provide pre-sales support to customers, allowing them to ask questions about products and services before making a purchase. This can help improve customer confidence and increase the likelihood of a sale.
Summing Up
WhatsApp Business is a powerful tool for D2C companies looking to maximize their return on investment. D2C brands can leverage WhatsApp to improve their marketing efforts in various ways. Following the best WhatsApp marketing and by using WhatsApp as a communication channel, D2C brands can provide a more personalized and engaging experience for their customers, leading to increased brand loyalty and advocacy.
