Reddit‘s new API pricing system might force the popular third-party app Apollo to shut down. According to the developer, Christian Selig, the new policy could cost up to $20 million per year if the app would be run in the future the way it is running now.

Apollo is a favorite third-party app among Reddit fans looking for an alternative option for the Reddit client. However, it is currently facing a huge problem due to how much Reddit wants to charge third-party apps. The developer of the app recently posted on Reddit about the matter, which he described as “close to Twitter’s pricing.”

“I’ll cut to the chase: 50 million requests costs $12,000, a figure far more than I ever could have imagined,” Selig wrote. “Apollo made 7 billion requests last month, which would put it at about 1.7 million dollars per month, or 20 million US dollars per year. Even if I only kept subscription users, the average Apollo user uses 344 requests per day, which would cost $2.50 per month, which is over double what the subscription currently costs, so I’d be in the red every month.”

Selig shared that he had talks with Reddit but still stressed how “deeply disappointed” he was with the price since the company previously assured it would be reasonable and not follow the path of Twitter. To recall, Twitter also recently announced a huge change in its API pricing, which caused some services to shut down or find other platforms, like Mastodon. 

The developer further said he asked Reddit if they could be “flexible” with the pricing, but the company stood firm in their new pricing. Aside from Apollo’s developer, fans of the app with millions of installs expressed dismay over Reddit’s decision.

“Reddit is jealous that you made a better app,” one user commented on the post. “Shame on the greed.”

“This is the end for Apollo,” another one added. “Reddit is going in full greed mode which is unsurprising to say the least. Their pricing was designed to kill 3rd party apps.”

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