Steam Sets New Record For Christmas Day Sales This Year

Steam, the famous online video game retailer, has had its most successful Christmas day sale yet, with a massive increase in players from 2019 to this year. Steam has become one of the largest digital gaming platforms across the world, and because of the growing success of gaming during the global pandemic, it was only a matter of time before the company broke new records.

The video game distributor has been established back in 2003 and has grown over time into the giant that it is today. For most gamers, Steam is the best way to buy new PC games. This month, it was revealed that Steam had reached an all-time concurrent player record, with a whopping 24 million players logged in all at once. However, it seems like that is not the only record Steam broke this December, having hit another one for players using the service on Christmas Day.

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The tracking system managed by Valve for Steam revealed that on Christmas Day, there were almost 23 million concurrent Steam users just before 7 AM PT. While some people might think that this seems like a decline from the past record, this is solely for Christmas Day, and the number looks even more remarkable when it is compared to last year’s numbers which was only 15 million concurrent players at one point. The day after Christmas displayed even higher numbers, hitting almost 25 million concurrent players on the 26th and 27th.

This year has been big for Steam, with March in specific being a huge month. This is when the company unexpectedly reached 19 million concurrent players and then soared the way up to 24.5 concurrent players.

The utilization of games became a significant way to pass time during the global pandemic, and with cases currently still going up, a lot of players are still looking for ways to somehow pass their free time. A huge reason as to why this number has been hit right now, however, is the launch of Cyberpunk 2077, which brought in a total of 1 million players who purchased and downloaded the game simultaneously. Aside from this, but the Christmas season has just concluded and several new users have just received their units, ready to buy their new games and play.

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A lot of factors came into this monumental record for the company and there is no telling what kind of numbers the website will get in 2021. Steam would certainly enjoy hitting that 25 million mark soon but there would possibly a need for another big game release for that to occur so quickly.

With the current Winter Sale happening now, that might come sooner than anticipated. However, no one can deny that the record is still remarkable and that if games keep trending upwards, then this new record will be reached in no time.

Christian Allen Tandoc
Christian Allen Tandoc is a frantic writer, blogger, and ghostwriter. He quit his office job as an Applications Engineer for the love of writing. When he’s not working, he’s either playing with his PS4 or his 1-year old daughter.
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