Marketing has been one of the top fields for students for as long as we can remember. And the best part is that its popularity is only increasing with each passing day. Even though more and more people are opting for a professional degree in marketing, the demand is rising faster. Every business that exists needs a marketing person or a marketing team.

We all need to ensure that people know about our companies, brands, products, and services, and when the time comes, they buy it. Marketing involves so much more than just merely promoting your products or services. You have to convince your customers that you have the best product for them. You have to convince them to buy it. You have to keep them coming back for more. And that is just an essential part of it.

If you love the idea of interacting with people, learning about products and services, and then coming up with innovative and imaginative ways to get that product or service in the hands of your consumers, then getting a degree in marketing is the right decision for you.

Skills Involved In Marketing

Marketing involves things like learning psychology, market penetration, buyer personas, identifying market segments, estimating the demand for your products, and the price that you want to sell it at. There is also a lot of research involved.

You will have to know your product or service like the back of your hand as well as your competitors’. You will need to understand your consumers and find out what makes them tick. There are a plethora of skills involved, and you will enjoy learning all these new skills and then applying them. One of the critical skills that you will learn with a marketing degree is communication.

You will learn how to effectively send a message and ensure that it is interpreted as you wanted. And the best part is that you can learn them quickly and effectively with a bachelor of marketing online degree that offers immaculate marketing knowledge and exposure.

Best Jobs for Marketing Majors

Now, you must be thinking that learning all these skills is good and well, but can you apply them to ensure that you have a great and satisfactory career.

1. Social Media Manager

Right now, this is one of the highest paying jobs that you can get anywhere. As we all know, traditional media has taken a back seat, and social media is the new driving force of the market. More and more companies are turning their attention to social media to promote their brands, products, and services and allocating enormous budgets for it.

As a social media manager, you will be responsible for your company’s online image on various platforms like Facebook, Twitter, LinkedIn, Pinterest, Instagram, and others. You will need to be creative and use your imagination to solidify your company’s digital presence and instill your message in the hearts of your target audience.

2. Brand/Product Manager

As a brand/product manager, you will oversee all the aspects and different states of marketing that your company needs for its brands, products, and services. You will probably have to start your career as a marketing assistant. But, with vigor, uniqueness, creativity, and research, you can well be on your way to becoming a marketing director.

You will need highly developed skills of communication, research, and analysis so that you can view and predict buying trends of consumers and compare your products to your competitors.

3. Event/Meeting Planner

Another way that you can go with a marketing degree under your belt is an event manager or meeting planner. Throughout the year, we have hundreds of events going around everywhere. They could be conferences, trade shows, training sessions, alumni gatherings, press conferences, or weddings.

All these events have different needs and requirements, but the one common thing is that they need someone to plan and promote the events. You will have to decide the right audience for that event and make sure that they make their way to it.

4. Fundraiser

If you are passionate about a cause, you can easily ensure that your abilities and skills are put to good use by joining a religious organization or a non-profit organization. As their marketing expert, you will have to promote their events like fundraisers, galas, and more to the public and ensure maximum attendance as well as donations. You will have to communicate the essential points to the public and get them to act.

5. Media Planner

As a media planner, it will be your responsibility to find out who your target audience is and what type of media they like to interact with. You will be advising your company based on your analysis of viewing, reading, listening, and surfing various channels. With your power of research, analysis, and quantitative thinking, you can turn your company into an icon.


There are a wide variety of skills that you will pick up on your way to a marketing degree. An online marketing degree can hone your skills and make sure that no matter where you are or which company you work for, you are a definite asset to them.