In just a few more weeks, players across the world will finally be able to try the new Xbox Series X. In the past months, a huge amount of promotional deals have appeared advertising Microsoft’s next-gen console, including brand deals with other big companies. One of the latest is a giveaway competition in partnership with the fast-food chain KFC.
This is not the first time Microsoft collaborated with another food company to advertise the launch of the Xbox Series X. Just last September, the company collaborated with Taco Bell to provide consumers an opportunity to win Microsoft’s new console as well as a special prize.
Microsoft and KFC Gaming have come up with a contest that grants customers the chance to win an Xbox Series X as well as a customized KFC-inspired Xbox Series X controller. To be able to join the contest, all aspiring contestants need to do is download the KFC app, signup through their email, buy a meal box from a participating KFC branch, and scan the barcode or enter the promo code printed on the meal box. Fans can also purchase the meal box through the KFC app and receive the promo code within the app itself.
This is also not the first time that the popular chain advertised itself using game-related content. In the past, Microsoft posted a parody trailer for a fake next-gen system to compete against the PlayStation 5 and Xbox Series X. Additionally, the company even created a full working KFC-inspired dating app featuring Colonel Sanders.
In any case, it will be exciting to see the result of this contest. It isn’t too frequent that big brands such as KFC offer themed controllers like the one being given away via this new contest. In a way, the controller looks similar to the Star Wars-inspired Xbox One controllers, but this was only concept art and was not made into official items.
Microsoft is not the only company utilizing fast-food restaurants to advertise the launch of its next-gen console. Sony also partnered with Burger King to do a PlayStation 5 giveaway contest. It will be exciting to see if any other popular brand steps up to advertise the upcoming consoles during their launch next month.