It looks like Monster Energy is the culprit behind the renaming of Gods and Monsters into Immortals Fenyx Rising.
Based on files dug up by Techraptor, Monster Energy disputed the trademark used by Ubisoft for Gods and Monsters which led to the game being renamed to Immortals Fenyx Rising.
Monster Energy believes the name Gods and Monsters would confuse people because of its numerous trademarks which utilized the name “Monster”. Ubisoft disagreed that the name would mislead people since there are other brands using the word “Monster” and “Monsters”.
According to Hoeg Law, Ubisoft could have fought against Monster Energy’s allegations and would have won the battle. However, Ubisoft didn’t want to sacrifice a massive amount of money and time just fighting the claim. As a result, they just decided to rename the game into Immortals Fenyx Rising.
Lmao so “God’s and Monsters” apparantly had to change their name to “Immortals Fenyx Rising” because of disputes/claims made by Monster Energy.
They are notorious for this crap. We arent allowed to use the word “Monster” anymore guys pic.twitter.com/srLjCwqu4w
— PS5 IS COMING (@BluffYT) September 15, 2020
The game as initially revealed as Gods and Monsters during 2019’s E3 gaming convention and was initially expected to be released last February 2020. However, the game was held back before it was given a new name.
Currently being developed by Ubisoft Quebec, Immortals Fenyx Rising has been one of the few games that dropped the jaws of viewers from last week’s Ubisoft Forward.
