Mobile gaming giant Pokemon Go has somehow managed to improve its already amazing level of success, accumulating more than $1 billion in revenue in the first 10 months of 2020, setting a new franchise record for annual sales.
Pokemon Go, developed by Niantic, has been a backbone of the mobile gaming industry since it was launched in July of 2016 and has been one of the most profitable and famous games ever since, becoming a larger global phenomenon to host annual fan fests while consistently growing virtually in every year of its existence.
Pokémon Go is having its most lucrative year yet: 2020 is Pokémon Go's most lucrative year yet, with more than $1bn in player spending notched up over its first 10 months alone. That's according to data from Sensor Tower, which… https://t.co/xjl5Odd3LZ https://t.co/5VtLpvsPa6
— Racecrew (@Racecrew_news) November 3, 2020
Still, a lot of fans believed that even Pokemon Go would take a hit from the state of gaming in 2020 which saw a lot of players stuck inside their homes for long periods of time. As Pokemon Go is developed after other alternate reality titles, much of its beauty lies within its power to get its players outside, interact with their surroundings, and discover location-based features.
Niantic immediately changed its plans, however, and began integrating a lot of stay at home features to the game to guarantee its players safe and make the game they love accessible even in difficult times. With a gaming community that remains passionate and tons of new stay-at-home features in Pokemon Go this year, the game’s reputation has not wavered.
A Sensor Tower report broke down the game’s revenue this year revealed an unbelievable $1 billion in just the first ten months of 2020 and the holiday season is still coming in a few weeks, which might inflate this amount even more.
Based on the report, players have spent 11% more this year compared to what they did the entire 2019, and 30% more than the first ten months last year. In fact, this makes Pokemon Go the third highest mobile game in spending worldwide just behind Honor of Kings and PUBG Mobile.
Still, it is an incredible achievement for a game after a few years since it launched, especially one that looks like it would be much affected by this year’s difficulties than many other games. A lot of credit has to be given to how the developers managed the situation.
Instead of trying to get by with features made for outdoor play, Niantic helped turn the game into something that could be played from home, and the extra effort to adjust to the year played a massive role in the game’s financial success.
While it’s impossible that the install base will shrink significantly, the game has existed since 2016 and its player spending is still remarkably high, implying a much-invested gaming community, it absolutely wouldn’t have achieved high profits without those adjustments from Niantic.
With a couple of months to go, Pokemon Go is set its previous annual revenue record. There is also something comforting in knowing that, no matter what challenges it faces, one of mobile gaming’s most durable and beloved titles will continue to work as fans expect it to be.