Twitter is now increasing the time limit of its editing feature for Blue subscribers. From 30 minutes, the company said that paying users will now have up to 1 hour of time limit to edit their tweets.
The feature was first introduced to Twitter Blue in September as part of the company’s move to lure more subscribers. Prior to this release, however, many expressed concern about the feature, saying giving users the ability to edit their tweets could mean trouble. Specifically, some said it could be used to edit older tweets to change the narrative of stories. Thankfully, Twitter easily solved this concern by adding a history section to the feature.
The editing capability is just one of the features included in Twitter Blue. Others include 50% fewer ads presence in For You and Following timelines, prioritized rankings in conversations and search, 10,000-character-long tweets, text formatting, Bookmark Folders, Undo Tweet, Reader feature, and more.
Despite adding these new features, Twitter Blue remains repulsive for some. To recall, the launch of the subscription was linked to the news of Elon Musk removing up to 400,000 legacy checkmarks in hopes of encouraging users to embrace Twitter Blue. However, the platform only received backlash. After this, the company was spotted returning the marks to celebrities, with personalities stressing they didn’t pay for it.
During the first three months of the subscription’s launch, the company also made an underwhelming figure, which was $11 million in mobile subscriptions. Currently, the offer also doesn’t seem to be succeeding. Travis Brown, who tracks Twitter Blue subscriptions, said on Monday that Twitter “last week had the lowest number of newly identified subscribers I’ve seen since early February.”
Increasing the Twitter Blue subscriber population, nonetheless, isn’t the only problem of Twitter. After Musk took over Twitter, some advertisers fled the platform. Advertising means a lot for Twite’s annual revenue, which is expected to fall to less than $3bn this year, as per Musk. In April, the Tesla CEO said advertisers were coming back to the platform, but data and statements oppose the claims. This is one of the biggest challenges the new Twitter CEO, Linda Yaccarino, will have to resolve in her new position.
