With Zynga’s announcement of the imminent integration of nonfungible tokens (NFTs) and blockchain into the publisher’s portfolio, nonfungible tokens (NFTs) have achieved yet another victory.
Zynga, the San Francisco-based game producer, best known for its FarmVille and CSR Racing franchises, has named marketing veteran Matt Wolf as its vice president of blockchain gaming.
Zynga will use Wolf to integrate NFTs and blockchain into its existing portfolio as well as develop new NFT-based games. With new releases on Snap Games, Google Nest, and Amazon Alexa, Zynga chief product officer Scott Koenigsberg said that the company had been an early adopter of innovative platforms and technologies.
Wolf will enable them to reach a new addressable market through NFTs and explore new ownership possibilities for gamers, according to Koenigsberg, who noted the importance of blockchain technology in the digital economy.
Matt Wolf complimented Web3 token-based systems for enabling innovation and delivery of new forms of player value in gaming, referring to NFTs and blockchain technology as a natural next stage in Zynga’s progression. “Our goal is to expand Zynga’s audience reach and promote higher engagement and retention by developing an integrated experience that allows players to become owners in their gaming journey,” he added.
The game industry has warmly received NFTs as they provide new business models and revenue streams for developers, publishers, and even content providers. Andrew Wilson, the CEO of Electronic Arts, stated that collectible digital content would play a significant role in the company’s future.
Following its involvement in an investment round for NFT-based developer Animoca Brands, Assassin’s Creed publisher Ubisoft is also looking into the potential of blockchain games.