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How to Create a Strong Online Presence for Your Dental Office

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It used to be that the key to securing a strong client base was physical advertising, a premium location in the heart of a town or city, and excellent word-of-mouth referrals. While all these aspects definitely still do play an important role in your practice’s development, they’re no longer the most crucial consideration.

These days, it’s all about creating a strong, positive, consistent presence online. Trying to make even the smallest dent on the Internet can seem overwhelming, but the truth is, it can be done. By creating a strategic plan and utilizing readily available data, you can start to build up your little corner of the world wide web. For the best results, utilize the tips outlined in the guide below.

5 Online Marketing Tips to Help Your Dental Practice Get Ahead

1. Utilize SEO

SEO, or search engine optimization, is the cornerstone of any strategic marketing plan. This term refers to the practice of trying to target potential customers by the type of search queries they might enter in a major engine like Google or Bing!. As a result, you’ll increase traffic to your practice’s website, as well as develop more qualified leads, because you’ll know that the people who were brought there are already interested in the services you have to offer.

Implementing dental SEO can be done in a variety of ways. For example, updating the headers, alternative text for images, and links on your website to include keywords (otherwise known as the terms entered into the search engine) will help drive your listing up in the rank of possible matches a user is presented with.

To determine which keywords you should use, utilize programs like Google’s Keyword Planner. This will allow you to enter a few phrases you might be interested in optimizing. Upon entering these phrases, the program will report back the number of searches that term garners each month, as well as the level of competition to rank for that keyword. You can further narrow your search by filtering the results to just show searches in your area; that way, you can ensure the terms you opt for will be used by patients that are more likely to come to your practice.

2. Optimize Your Website

Beyond SEO, you want to ensure your website is properly optimized for the average user’s experience. This includes factors like site maps, loading times, the security of each page, and rich content. All of these elements will help make your business seem more reputable, as well as indicate to the major search engines that your site is a reputable source. This will help bolster page rankings, so potential patients have an easier time finding your practice.

3. Keep It Fresh

Regularly updating your website is crucial to stay ahead of the competition. Not only does it show that you remain up-to-date on the latest industry trends, findings, and research, but it indicates to the major search engines that your site is active regularly.

You can keep the changes relatively basic, such as refreshing the “About” page once every few months or so with new bios and listings. The more effective approach, however, is to update your site with unique, informative content. Posting small blogs (roughly 300 words or so) is a great way to further emphasize your industry expertise, provide valuable information to potential patients, and keep your site fresh.

4. Use Social Media

Long gone are the days when social media was reserved for connecting with friends and family members. Now, it’s seen as one of the most powerful tools available for businesses to market their services. The major pillar sites to focus on include Facebook, Twitter, and Instagram. Other potential sites to utilize include TikTok (which is seeing significant upward trends for marketing), YouTube, Pinterest, and LinkedIn.

On your profile, practice posting a mix of marketing and informative content. You want to avoid overselling your services, which could deter potential patients from following you. Instead, focus on posting pictures, videos, gifs, and content that keep your audience informed on dental best practices. When you do post marketing content, make sure it’s personable and fresh to keep your followers engaged.

5. Engage with Your Audience

It’s important to remember that you want your dental practice to be seen as accessible and friendly. As such, it’s crucial you respond to any comments or messages in a timely manner. If someone leaves a positive review of your website, quickly write back and thank them for their kind words. Similarly, if someone posts something negative, respond by saying you’re sorry they were unhappy and that you’d love to speak with them to find out what you can do to make things right.

In most cases, positive behavior like this will garner some sort of badge on your profiles that indicates you have a tendency to respond to most messages in a timely manner. This kind of distinction will help you stand out as a reliable, approachable, and responsible practice, making it more likely potential patients will want to take the next step and schedule an appointment.

Getting Started Building Your Platform

It’s important to note that while the tips above are extremely effective and will garner successful results, building an online presence doesn’t happen overnight. It takes consistent work and effort to build up — and once you get there, you need to work just as hard to keep the momentum going.

For that reason, many dental practices opt to outsource their marketing efforts to agencies. Working with a professional will give you the control to outline your goals in a clear way without eating into precious time that might otherwise be spent working with patients. And because these professionals are industry experts, they’ll have all the resources and insight needed to streamline your strategy and help you find success as soon as possible. Then, all you’ll have to do is sit back and watch as the leads come in and your patient roster grows.

PlayStation Confirms It Will Be Joining Summer Game Fest 2021

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After missing E3 2019 and announcing intentions to skip E3 2020 until it was forced to be canceled, Sony’s decision to skip E3 2021 came as no surprise. What is surprising, though, is that it, or more accurately, PlayStation, will be a part of this year’s Summer Game Fest, which will run concurrently with the E3 conference.

This was announced in a tweet from the official Summer Game Fest account earlier today, which reported that more than 30 partners, including PlayStation, will be in attendance. Though this implies that there will be PlayStation-related announcements and updates, there is no official word about what such announcements and updates will entail.

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A glance at the Summer Game Fest schedule reveals that, unlike Ubisoft and EA, it will not be hosting its own presentation, such as a special State of Play. Sony is therefore unlikely to make any significant first-party announcements at the gathering. Not only will it be preferable to do so at its own gathering, but organizer Geoff Keighley has demanded that people keep their aspirations in check in a statement to VGC.

Sony will most likely have updates on new launches at all. Ratchet & Clank: Rift Apart, the company’s next big exclusive, will be released for the PlayStation 5 the day after Summer Game Fest kicks off, so expect one more trailer before release. Sony is yet to confirm whether or not it will keep an E3-style State of Play this summer.

Whatever the case may be, this summer is going to be very hectic. There will undoubtedly be announcements that will excite fans at both Summer Game Fest and E3. Summer Game Fest alone has a long list of sponsors, including Annapurna and Dotemu, as well as big publishers including Capcom, Sega, and also Microsoft.

Nintendo, who also skipped last year’s Summer Game Fest, is perhaps the most noticeable absence. It is expected to have a large presence at E3, with fans waiting for new trailers for The Legend of Zelda: Breath of the Wild 2 and Metroid Prime 4 to be included.

Last year, Summer Game Fest was created to fill the vacuum caused by E3’s cancellation. There was some debate about whether E3 was still necessary, with Summer Game Fest perhaps taking its place. However, for the time being, it seems that everyone will be able to experience them.

Overwatch Releases 2021 Anniversary Trailer Featuring New Skins and Seasonal Brawls

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Though many fans are also waiting for Overwatch 2 news (Blizzard will be answering questions from fans at an upcoming developer livestream), the original Overwatch is far from forgotten. In reality, in honor of 2021’s fifth anniversary, Blizzard has put together a special anniversary season event that began yesterday and will last three weeks until June 8th.

Overwatch players will, of course, access a variety of new character skins, eight to be precise. The Funky Baptiste skin, which was revealed a few days ago, is one of them, but three of them can only be obtained by solving weekly challenges. Fortunately, the problems are very straightforward.

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Per week, players need to play in 27 games (won games will count as two). In the first week, you’ll have the Cybermedic Ana skin, the Bird of Paradise Echo skin in the second week, and the 8 Ball Wrecking Ball skin in the third week. Black Cat Sombra, Gladiator Doomfist, Junkfood Junkrat, and Venus Moira are the remaining new skins. Tracer, Ashe, and Brigitte also have three new emotes but no new intros.

Apart from that, a variety of skins, emotes, and intros from previous Overwatch seasonal events can be obtained, making this season the ideal opportunity for new players to catch up or long-time players to obtain cosmetics they missed out on previously. They’re from the Summer Games, Halloween Terror, Winter Wonderland, Lunar New Year, and Archives activities, specifically.

Players need to unlock anniversary loot boxes to get some of these returning cosmetics, which Blizzard warns will disappear after the celebration is over. According to the official website, these loot boxes are, predictably, available for purchase with actual money. And if you buy 50 of them in a pack, you’ll get an extra legendary loot box with at least one legendary piece.

It’s not all about the makeup. Players will be able to participate in past activities in the coming weeks as well. It varies by day, but each of the above incidents, as well as their related brawls, will be available for the duration of the anniversary celebration. Every Wednesday, for example, the Halloween Terror brawls will be available, while the Junkenstein challenges will be available every Thursday.

Blizzard has stated that the game will not be abandoned until Overwatch 2 is out, whenever that could be. All games will be compatible, which means that content from one will be shared with the other, including new characters, and players from one game will compete against/with players from the other.

New Ghosts Coming In Upcoming Phasmophobia Update

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Phasmophobia, a psychological horror game, is having an upgrade that adds two additional ghost forms. The new ghosts, as well as other quality-of-life improvements, will be included in the next beta patch. The patch’s release date is yet to be confirmed.

Teams of up to four players carry on the role of amateur ghost hunters in Phasmophobia. They go to traditional horror sites, such as schools and haunted houses, in the hopes of detecting ghosts in order to raise money.

Phasmophobia players mark the specters with various instruments, including their own voice, using an Ouija board and other gadgets. The spirits would eventually become more aggressive and begin chasing the players as a form of revenge.

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Kinetic Games, the creators of Phasmophobia, revealed the next two ghosts on their public Trello board (via Polygon), showing Yokai and Hantu. Visiting the Trello board shows how players can deal with the two new ghosts, as well as their strengths and limitations. It also teases that after the update, new regular challenges will be available. If a game file gets lost, there will be a way to restore it.

The Japanese word for ghost is yokai. Yokai come in a variety of forms, many of which are significant in Japanese folklore. Yokai from Phasmophobia are typically present in family homes and are drawn to the players’ voices. Although they can get enraged if players speak too loudly in their vicinity, they have a restricted hearing range when hunting. The Spirit Box, Ghost Orb, and Ghost Writing are the easiest pieces of documentation to use on Yokai.

Hantu, on the other hand, means “spirit” in Indonesian. It originally referred to nature spirits, but it is now used to refer to any ghost or demon. They would be rare ghosts who only spawn in warm conditions in their Phasmophobia version. Cold weather is their time to hit, and traveling across colder temperatures gives them an advantage. Heat, on the other hand, will slow them down. When cataloging the Hantu, players can use Fingerprints, Ghost Writing, and the Ghost Orb.

On Twitter, players are ecstatic, with many hopeful that the update will bring new life to the land of the dead. Some have made comparisons to Yokai Watch, whilst others have expressed confidence that the current ghosts will be respectful of their ancestors. Although no date has been set for the update, fans are optimistic that they won’t have to wait long to explore these new specters.

Outriders Celebrate 3.5 Million Players In Just A Month

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Square Enix’s looter shooter Outriders attracted over 3.5 million unique users in its first month, which is very remarkable for a brand-new IP in such a competitive genre. Outriders probably gained a lot from its launch on Xbox Game Pass, but it still sold well because Xbox Game Pass users got it for free. However, it is unlikely that the game’s word-of-mouth promotion suffered as a result.

Outriders was a major Xbox Game Pass hit in April, and it overshadowed a lot of the conversation in the gaming industry. Outriders is likely to have attracted many unsuspecting new players due to its simple accessibility and co-op multiplayer in a market where there aren’t many new, well-supported online games. However, not all of the coverage was good, as game-breaking bugs and server problems marred many players’ launch month impressions.

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Outriders received 3.5 million unique players in its first month, with an average of 30 hours of playtime per player, indicating a high degree of interest for those who did pick it up. With new Outriders DLC on the way, fans may come to the game in the future and continue to play as developer People Will Fly works to polish it up. Jon Brooke, Co-Head of Studio at Square Enix External Studios, praised the game’s launch and voiced optimism for its future:

“Launching a new game IP is never easy and we remain very grateful for the community’s support and feedback – we continue to listen carefully and want to assure everyone that we are committed to improving and enhancing the experience in the coming weeks and months. We also look forward to expanding on OUTRIDERS in the future.”

Outriders has been riddled with bugs since its publication, despite its huge popularity. Over time, People Can Fly has become really decent at catching them all. Yet, certain anomalies – including the inventory erase glitch – still left some players’ saves forever ruined and have yet to be completely tackled. However, given that this is the studio’s first attempt to create a large-scale live-service game, several learning curves may be.

Despite its technological shortcomings, the game has received positive reviews from both fans and reviewers. Outriders may not be able to contend with anything from a more seasoned studio like Bungie and its genre-defining Destiny. Still, it has made a name for itself in that room and will likely come into its own as more content is added over the coming months and (perhaps) years.

Marvel’s Avengers Reveals Iron Man MCU Endgame Skin

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The previously leaked skin based on Iron Man’s MCU suit from Avengers: Endgame has been verified and will be available for purchase on May 20 in Marvel’s Avengers. The game’s recent attention has been on MCU-inspired skins. The skins for Black Widow and Hawkeye arrived a week apart, and the Hulk will get his Avengers: Endgame skin tomorrow.

About the fact that the MCU-inspired skins are largely realistic depictions of the characters in the film, some fans have expressed dissatisfaction with some minor variations. Any fans chastised Black Widow’s Avengers: Endgame skin when it was shown earlier this month because it didn’t include her classic red and blond hair.

Following her skin were Hawkeye’s and Hulk’s costumes, which included certain hairstyles that differed from what their characters wore in the film. Despite some mixed feedback from viewers, the current suit seems to be the most film-accurate skin to date.

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Crystal Dynamics confirmed today in a Tweet to the PlayAvengers Twitter account that a skin based on Iron Man’s suit from Avengers: Endgame will be released on May 20. The suit will be available for purchase via the game’s marketplace and is expected to cost 1400 credits, the highest price for a legendary skin in the game.

Tony Stark’s Mark 85 suit from the Russo Brothers-directed film inspired the skin. It has the character’s iconic red-and-gold color scheme, which is a common trend in Iron Man suits. The skin seems to have intricate designs and slits running along the suit’s joints. Since sacrificing his life to kill Thanos and his army in Avengers: Endgame, the Mark 85 now serves as Tony Stark’s last MCU Iron Man outfit.

The Avengers: Endgame suit for Iron Man is the most recent, though far from the last, MCU skin to be applied to Marvel’s Avengers. Some fans chastised earlier MCU skins, such as Black Widow’s, for having different hairstyles than their film counterparts. Iron Man’s skin, on the other hand, is perhaps the most realistic MCU skin yet, with a virtually similar representation of a suited-up Tony Stark in his final film role.

Because of the limitations of the game’s character models, previous skins likely had different looks. Crystal Dynamics may have been able to build a more 1-to-1 skin while Tony Stark is easily shielded under a suit of armor.

The MCU skins for Thor and Captain America are the only two that have yet to be publicly announced for Marvel’s Avengers. Crystal Dynamics will most likely release their MCU-inspired skins in the coming weeks to complete the Avengers: Endgame pack.

 New Teaser Trailer Revealed For The Dark Pictures Anthology: House Of Ashes

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The Dark Pictures Anthology: House of Ashes, the third installment of Supermassive’s multi-part horror franchise, has a terrifying new trailer that, along with an eerie tour of ancient Sumerian ruins, confirms that the game’s gameplay will be revealed later this month. Following the popularity of its milestone horror adventure Before Dawn, developer Supermassive Games has announced The Dark Pictures, a horror anthology film.

Man of Medan, the first of these, was published nearly two years ago. The short adventure takes place on the high seas aboard the titular ship. After a series of terrifying incidents, it follows a group of friends who find themselves in a life-or-death battle to escape the enigmatic ship.

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House of Ashes, the forthcoming game, was first teased at the end of The Dark Pictures Anthology’s second installment, Little Hope, which was released last year. Like Man of Medan before it, the witchcraft-inspired story varies drastically based on the player’s choices. Still, anyone who persevered to the end was rewarded with a glimpse of the eerie tomb-like setting in the next title.

Today’s trailer, released by publisher Bandai Namco, shows off more of House of Ashes’ sinister archaeological site and promises gaming on May 27. In this game, Supermassive focuses on Iraq, where the trailer depicts a group of soldiers who have discovered a long-buried structure.

The spectator seems to be watching the characters from the perspective of a creature chasing an innocent couple. Like a bat seen in the dark, it uses echolocation in its vision. The trailer’s final shot, which shows a clawed, elongated series of fingers ominously curling around a pole, confirms this theory. The trailer doesn’t say anything about what’s going on in House of Ashes, but next week’s gameplay reveal, which begins at 9 a.m. PT, is expected to include more details.

Although Supermassive’s The Dark Pictures Anthology project is still in its early stages – the initial idea for the series was to release eight games, and House of Ashes is just the third – fans are hoping that the creator will consider creating a real Until Dawn sequel. According to Supermassive, the 2015 smash hit could never get a sequel.

Due to the game’s sheer amount of player choice, the complexities of making a direct sequel will be almost insurmountable, according to the developer. Because of the game’s web of choices, players may have ended up in slightly different locations, with entirely different characters living until the finish. The writers decided to move on to The Dark Pictures Anthology as a result of this.

The gameplay reveals for The Dark Pictures Anthology: House of Ashes will be released next week, so stay tuned. As June approaches, which will see E3, Summer Game Fest, and other events, fans can expect a flurry of updates.

Fortnite x NBA Crossover Arriving Soon

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Fortnite, the famous battle royale game, is releasing a new NBA crossover this week to commemorate the 2021 NBA Playoffs. Fortnite fans now have access to skins and hats representing all 30 NBA teams for the first time. Locker Bundles of pieces hand-picked by two NBA stars are also part of the crossover. NBA x Fortnite: The NBA State Farm Play-In Tournament begins on May 22nd, and the Crossover is now open.

While this is Fortnite’s first alliance with the NBA, sports crossovers are nothing new in the battle royale. Fortnite partnered up with Verizon earlier this year to create a football stadium in Fortnite Creative mode in honor of Super Bowl LV.

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There were four football-themed game modes in the arena, as well as NFL star cameos. Verizon enlisted a group of NFL players to play in the Fortnite stadium’s football games in connection with Super Bowl LV, giving viewers an intense virtual environment at a time when in-person encounters were dangerous.

For the upcoming basketball season, it seems that Fortnite has the same idea. On Wednesday, Epic Games revealed that the In the Paint Package, which includes skins for all 30 NBA teams, is now available in the Item Shop.

A basketball hoop back bling and some trademark basketball emotes are included in the Shoot & Score Pack. NBA players Donovan Mitchell and Trae Young will both launch Player Lockers showcasing their favorite Fortnite pieces next week. A Gold Digger Pickaxe, a Cozy Chomps Outfit, and other items are included in the bundles.

The Fortnite x NBA collaboration isn’t just about skins. From May 19 to May 23, Fortnite will host an NBA Team Battles tournament in conjunction with the 2021 NBA Playoffs. To win points, players must simply join any NBA team in Fortnite and complete challenges. In addition to the rivalry, Epic Games teased an NBA partnership in Fortnite Creative that will be available next week.

The NBA crossover in Fortnite is a brilliant way to celebrate a big sporting event while still practically uniting sports lovers. The vast selection of skins allows players to express themselves and locate other players who share their passions when playing Fortnite. If the forthcoming Fortnite Creative NBA experience is just like the Super Bowl, both participants will have a great time.

Overall, when it comes to crossovers, the battle royale is a great example. Fortnite has also spawned collaborations with a slew of TV and film shows, as well as other video games. Epic Games have taken about anything from Street Fighter to Batman to Stranger Things and more. These competitions are a fantastic way to add variety to the game and attract fans from different fandoms. It’s still fun to see what Fortnite has in store for us.

60FPS Performance Mode Now Available On The Last of Us Part 2 For PlayStation 5

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For PlayStation 5 owners, a free 60fps performance patch for The Last of Us Part II is now available. The Last of Us 2 has received smaller improvements since its release last year, including Grounded difficulty and a permadeath mode. About the fact that Naughty Dog published the Left Behind DLC for The Last of Us, it seems that no DLC for The Last Of Us 2 is in the works.

Despite this, Naughty Dog is already considering opportunities to continue the franchise in a variety of ways. Naughty Dog is reported to be working on a PS5 remake of the original hit, released in 2013.

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Though some fans have questioned if such a project is appropriate, the remake could theoretically enhance some of the PS3 original’s dated gameplay elements. Apart from a reboot, the franchise will make its first foray into film, with Pedro Pascal and Bella Ramsey starring Joel and Ellie in an HBO series that has just found its directors. Naughty Dog is continuing to refresh The Last of Us 2 with new updates in 2021, despite being stretched thin between several tasks.

Naughty Dog revealed today on the PlayStation Blog that a new performance mode patch for The Last of Us Part II is now available for PS5 players. Patch 1.08 is a free game update that allows players to select between 30fps and 60fps frame rates.

The Last of Us Part II was designed to run at 30 frames per second on both the standard PS4 and the PS4 Pro when launched in 2020. With the PS5’s newfound capacity, the goal framerate has essentially doubled with this patch. According to the studio, patch 1.08 is “only the first phase in working on the PS5” for Naughty Dog.

The next update for a PS4 game on PlayStation 5 is this recent 60fps patch. Thanks to Sony’s latest console upgraded hardware specifications, games like Ghost of Tsushima and God of War have received updates.

Fans would be ecstatic to return to the game now that it has been improved. This news comes at an exciting time for Naughty Dog, who is rumored to be using the engine from The Last of Us 2 in its reboot of the original.

Not only is a sequel speculated to be in the works, but an HBO Max show based on the first game is also in the works, and when it debuts, it will only serve to popularize the series further. The Last of Us has become a hugely popular franchise for PlayStation, and it’ll almost certainly continue in the future.

John McClane Call of Duty Skin Revealed In Mid-Season Update

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Activision has released a new look at Die Hard’s John McClane in Call of Duty: Black Ops Cold War and Warzone, ahead of the announcement of the 80s Action Heroes event. Last week, thanks to screenshots of both John McClane and Rambo in Call of Duty, Reddit leaked some information about Activision’s plans.

The publisher announced the Die Hard and Rambo skins would be included in a mid-season update for Season 3 after a series of teases. The material will be available in Black Ops Cold War and Warzone from tomorrow, May 20. At 5:00 p.m. PT tomorrow, Call of Duty: Mobile will still have action movie-themed fun.

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The 80s Action Heroes event, in particular, features limited-time packs and game modes, including the Guns Blazing multiplayer mode. Rambo fans should expect access to Rambo as a Legendary Operator, as well as bonus content, including two finishing moves and three Legendary Weapon Blueprints. Operator John McClane, one finisher, and three Legendary Weapon Blueprints will be included in the Die Hard pack.

Activision (via Eurogamer) released a new look at the John McClane concept, debuting tomorrow. The character is shown in the Operators menu screen of Call of Duty. The action hero seems to be the same as he was in the first film in the Die Hard franchise. A peek at Rambo’s in-game concept has also appeared online.

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Despite the explosive previews and recent screenshots, there are still a few unanswered questions regarding the upcoming bundles. For e.g., pricing information is currently kept under wraps. Activision is yet to announce whether the material will include voice lines from Bruce Willis and Sylvester Stallone’s respective films.

Regardless of the uncertainties, these upcoming additions should satisfy many a Call of Duty enthusiast, as there is likely to be a lot of overlap between COD players and fans of 1980s action movies. When you remember the overwhelming number of users Warzone has attracted in the last year, this seems much more likely. Warzone had surpassed the 100 million player mark as of late April.

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