With the Xbox Series X and Xbox Series S scheduled to launch on November 10, it looks like Microsoft’s marketing team have been busy making one-of-a-kind promotional videos that will stick to fans’ minds. Recently, they have been releasing fun promotional content for the company’s next-gen console.
Not only did the major console producer poked fun of Sony’s problematic PlayStation 5 preorder disaster, but it also made jokes about the PlayStation 5’s confusing backward compatibility feature as well.
Microsoft’s latest Twitter post continued this style of light-hearted and funny promotional content as it released a strange ASMR mindfulness guide for all gaming enthusiasts. The short clip is actually a really funny parody of the relaxation centered YouTube genre while adding a few references from a gamer’s culture.
Take a break from scrolling and find some inner peace pic.twitter.com/QxBQFAImJC
— Xbox (@Xbox) October 4, 2020
The Twitter post stated that it is a tutorial for doing calming breathing exercises, reminding the audience that finishing the introductory video will get them the “Calmness Perk”. It tells players to come and watch the promotional video if they are getting disappointed with a particular mission or forgot to save their game, requesting them to go to a secluded area, away from all NPCs and mobs they might provoke by accident.
What comes next is an absolutely funny monologue on calming, mindfulness video clip, complete with a relaxing flowing water background, deep breathing exercises, and a warning for gamers to take off their “powered exoskeletons” if they are equipped with one.
The last seconds of the video even come with a rare Xbox achievement reward, with the audience claiming the “Calm Mind” trophy for finishing the entire video. It’s yet another funny example of Microsoft’s informal style of marketing their next-gen consoles on social media, once again doubling down on its eagerness to promote a player-friendly gaming community for all its users.
When compared to Sony’s more formal marketing strategy, it will be intriguing to see how Microsoft will engage with its community and how it will affect the release of the Xbox Series X/S. There is no doubt that its popular tweets and better presence on social media sites have allowed Microsoft to win over fans in recent weeks.
It’s only a few weeks before the Xbox Series X and Xbox Series S’ release, with both next-gen consoles launching on November 10. Even though the consoles’ launch has been somewhat plagued by the postponement of Halo Infinite which was one of the most awaited games of the year, Microsoft’s next-gen consoles are still expected to produce big numbers, with its jaw-dropping specs surprising millions of fans.
The Xbox Series S will have to meet a lot of expectations to prove to players that Microsoft is really serious about their player-friendly theme, with the less expensive next-gen console which will allow fans to go with the flow of the future of the gaming world for only $299.