Sony and General Mills Form Partnership For PlayStation 5 Giveaway

With the PlayStation 5 selling like hotcakes worldwide, Sony’s next-gen console is proving to be a difficult item to obtain for avid fans, with most vendors hastily running out of stock. With such an extreme demand for the new machine, it appears fans will do just about anything to make sure they get their hands on the PlayStation 5, even if it means meeting the ridiculously high prices set by scalpers preying on desperate buyers.

However, one lucky player could get themselves a brand new PlayStation 5 without spending a single dime, as Sony has recently disclosed a new tie-up with General Mills to give away a free next-gen console as well as a dozen other exciting prizes. The major cereal company will be putting codes inside the boxes of its different products, with customers having to input them in order for them to have a chance of winning.

For the rules, participants should be from the United States and should at least be 18 years old. Each participant can only enter a maximum of 15 codes into the contest, preventing fans from stockpiling cereal boxes to improve their chances of winning.

Upon entering, there will be two unique prize pools. The first will be a sweepstake and the main portion of the contest, with the winning participant getting themselves the grand prize of a free PlayStation 5. The other contest is dubbed “Instant Win Game”, which will be giving out more than 4500 prizes instantly for participants with a winning code.

Included among the prizes are a copy of Sackboy: A Big Adventure Digital Edition for the PS5, a PS4 console, an Iron Man VR bundle with a PSVR headset, and several $20 gift vouchers which can be redeemed via the PlayStation Store.

Those interested to participate in the contest can buy a number of famous cereal brands to take part such as Cookie Crisp, Reese’s Puffs, Cinnamon Toast Crunch, Honey Nut Cheerios, and Lucky Charms. They can even get a free code by requesting one online or via snail mail.


Although promos like this are far from the most dependable way to secure a piece of the new gadget, those purchasing themselves a box of cereal for breakfast during their next grocery schedule should keep this in mind.

As for the existing supply issues with the PlayStation 5, it appears as though the system may still be a hot commodity for a while. Speaking about the next-gen console in a recent interview with a news site, Jim Ryan, the CEO for Sony Interactive Entertainment revealed that all PlayStation 5s are sold, claiming that Sony is currently striving to meet the high demand for its next-gen console.

Christian Allen Tandoc
Christian Allen Tandoc
Christian Allen Tandoc is a frantic writer, blogger, and ghostwriter. He quit his office job as an Applications Engineer for the love of writing. When he’s not working, he’s either playing with his PS4 or his 1-year old daughter.

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