Search engine optimization is like the Holy Grail of a successful online marketing campaign. The absence or misuse of it can entail great consequences, which can forever taint your image as a business online.
Let’s take your travel site, for example. Without the correct and efficient practice of SEO, your website can easily lose its essence— and we all know it can mean losing a lot of bucks.
For you to prevent yourself from doing SEO wrong, below are some of the pet peeves of travel site optimization you need to avoid.
1. Abusing your keywords
Travel sites should be very careful when it comes to using keywords when optimizing their pages. While there are those who are keen on quality keywords, others seem to scatter their keywords randomly, which in turn makes for senseless content.
Not only are you compromising your position as an entity online, but you are also wasting away the time and effort your site visitors invested on your page. They clicked on it, thinking they could find the best budget hotels you can suggest. However, all they get are heaps of mumbo jumbo’s that are comprised of repeated keywords.
2. Failure to optimize title tags
Titles or headers are the first to be spotted by site visitors, especially those who are seeking the best vacation getaways possible. It’s practically your first shot in getting them to click at your site. Despite this fact, a lot still fail to optimize their title tags.
A wise way to use your keywords is to incorporate them into your title flawlessly. The last thing you want is to force terms that may make your header sound awkward, so learn how to work your way around it.
3. Building your site on a free subdomain
Some travel site owners opt to build their page on a free subdomain or solely on a social media platform. The problem here is, when the need to relocate your site arises, you won’t be able to move your entire former link building efforts with you.
Without a 301-redirect page feature, search engines will not have an idea that you’ve already moved to a different domain. When you think about it, you become invisible and useless online.
4. Lack of link reviewing
An integral part of optimizing your travel site is working well with your links. Be it linking externally or internally; it’s crucial that all these components are functioning well and will not redirect your site visitor to a dead page.
Make sure to review and test your links from time to time. You don’t want to end up using an anchor text with a broken link because that will just turn your visitors off. Moreover, check to see if the other websites you’re linking to and from are still up and running plus serving the same purpose.
5. Providing URL’s containing gibberish
URL’s count, a lot. Whether it’s a blog post or an image, having the right URL for it makes a big difference in optimizing your website. However, some still fail in this department, with their URL’s containing only a set of numbers, symbols, and letters that don’t make any sense to the reader.
If you want your travel site to the one of the best around, then keep in mind the mistakes you shouldn’t commit as an SEO practitioner. So before you start getting desperate with your keywords and content, think twice, and review what you can do about it.