Backlinking indeed reaps benefits. Among these are additional traffic to the site and more importantly, increase in the site’s page rank, which is a vital consideration if one aims to be at the high ranks of search results. It is also for these benefits that a lot of blog or website owners look for helpful tips in backlinking.

Those that will give bloggers advise on effective ways of increasing the chance of getting the guest post request accepted are true, helpful. However, there are also blunders that bloggers have to stay away from. Here are the tips on how to do backlinking correctly, as well as the mistakes that have to be avoided, by all means.

Do’s in backlinking

Optimize the backlinks for search engines

With an unoptimized backlink, the best that it can give in terms of benefits is give additional traffic. Therefore, it is essential that backlinks be optimized in order to give the best results. One way of doing this is by including the primary keywords in the anchor text.

Ensure the relevance of the backlink in the content Blog hosts as well as search engines do not like backlinks that are not relevant and are forced in the article. Make sure that the link will lead to URLs that will provide helpful information that will help the reader understand the article better.

Use online tools to ensure the legitimacy and quality of the backlinks These days; there are a wide variety of online tools, paid for and free, that bloggers can use for their link building tasks. It is highly advisable to utilize these to ascertain not just the quality and efficiency of the backlinks but also, its legitimacy. Among these are SEO MOZ’s Open Site Explorer, Traffic Travis, Copyscape, Google Adwords keyword tool, etc.

Make the backlinks look natural

One effective way of doing this is to imagine how backlinks, especially those that are placed within the content, would look in natural circumstances and not created by link builders for the sole purpose of establishing links.

In natural circumstances these links will least likely look similar in every guest post, so, it is advisable to vary the anchor texts use. It is also likely that some bloggers or website owners will find content in the internal pages important. For this reason, it will also be advisable to backlink to the other pages of the website, aside from the home page.

Don’t’s in backlinking

Get backlinks whenever and wherever you have the chance Getting backlinks is certainly, not a matter of getting as many as one can while paying less attention to the quality of the article, link, and the blog or website. A guest poster can increase its blog, or website’s chance of achieving a higher PR by submitting high-quality guest posts in sites with page ranks higher than his or at least PR3, rather than aim at submitting several guest posts in several low ranking sites.

Create backlinks in flash sites

Although Google is said to be experiencing improvements in crawling its spiders at this type of sites, it would be best to avoid them, until this notion is confirmed. Going for automated or instantaneous techniques

Among these are submitting backlinks in ‘free for all’ sites where anyone can submit posts and have it published without being reviewed. Bloggers should also avoid sites that are always willing to accept as many guest posts as they can without ascertaining the quality of the post. These sites mentioned may be unscrupulous or spammy, which could drag down the blog owner’s site by linking to it.

Final Words 

If bloggers are not mindful of the don’t’s in backlinking, all the hard work can certainly go against them. To ensure that the backlinks serve their best purpose, it is advisable to know the right things to do in backlinking, as well as the blunders to avoid.

Search engine optimization is like the Holy Grail of a successful online marketing campaign. The absence or misuse of it can entail great consequences, which can forever taint your image as a business online.

Let’s take your travel site, for example. Without the correct and efficient practice of SEO, your website can easily lose its essence— and we all know it can mean losing a lot of bucks.

For you to prevent yourself from doing SEO wrong, below are some of the pet peeves of travel site optimization you need to avoid.

1. Abusing your keywords

Travel sites should be very careful when it comes to using keywords when optimizing their pages. While there are those who are keen on quality keywords, others seem to scatter their keywords randomly, which in turn makes for senseless content.

Not only are you compromising your position as an entity online, but you are also wasting away the time and effort your site visitors invested on your page. They clicked on it, thinking they could find the best budget hotels you can suggest. However, all they get are heaps of mumbo jumbo’s that are comprised of repeated keywords.

2. Failure to optimize title tags

Titles or headers are the first to be spotted by site visitors, especially those who are seeking the best vacation getaways possible. It’s practically your first shot in getting them to click at your site. Despite this fact, a lot still fail to optimize their title tags.

A wise way to use your keywords is to incorporate them into your title flawlessly. The last thing you want is to force terms that may make your header sound awkward, so learn how to work your way around it.

3. Building your site on a free subdomain

Some travel site owners opt to build their page on a free subdomain or solely on a social media platform. The problem here is, when the need to relocate your site arises, you won’t be able to move your entire former link building efforts with you.

Without a 301-redirect page feature, search engines will not have an idea that you’ve already moved to a different domain. When you think about it, you become invisible and useless online.

4. Lack of link reviewing

An integral part of optimizing your travel site is working well with your links. Be it linking externally or internally; it’s crucial that all these components are functioning well and will not redirect your site visitor to a dead page.

Make sure to review and test your links from time to time. You don’t want to end up using an anchor text with a broken link because that will just turn your visitors off. Moreover, check to see if the other websites you’re linking to and from are still up and running plus serving the same purpose.

5. Providing URL’s containing gibberish

URL’s count, a lot. Whether it’s a blog post or an image, having the right URL for it makes a big difference in optimizing your website. However, some still fail in this department, with their URL’s containing only a set of numbers, symbols, and letters that don’t make any sense to the reader.

If you want your travel site to the one of the best around, then keep in mind the mistakes you shouldn’t commit as an SEO practitioner. So before you start getting desperate with your keywords and content, think twice, and review what you can do about it.

When embarking on a link building campaign, it always helps to have unique and rich content, a good brand, free tools, or a good reason for others to add a link to your site. Links that are not asked for are links – people link to pages because they are the to the visitor of the referrers. Conducting link exchanges, buying links, and performing linkage schemes that feel unethical is probably unnatural, which are a problem for many search engines today.

So act now and create an informative and authoritative site for your niche to get positive and the most natural link.
Below are some types of links and how to obtain them:

Article bio links. You can obtain article bio links by writing a few articles. You can write the articles yourself, or you can have them written for you. Look for authority sites in the industry that accept articles from guest writers.

Authority links. Start with your associated category in the Google Directory when getting authority links. Look for sites that are currently offering links out and ones that would benefit from providing users your content. Also, with look for top rankings for big terms.

Blog/RSS aggregated links. Obtaining such type of links is pretty easy. All you need to do is start your own blog and aggregate (this is also goes by the name of scraper links). Look for tagging sites and RSS and blog directories to submit to.

Directory links. Pony up some cash when obtaining directory links. You have to look for niche directories that are generally easy to find. Do not go overboard with more than a few directories each month, quarter, etc.

.gov and .edu links. Offer some career advice and/or assistance to interns. Look for .govs and .edus TLD extensions. Recently, Da ‘hoo modified some things to use site explorer. This means that most good tools are broken. You can still use the advanced search, however, to restrict searches to such TLD types.

One-way links from related sites or friends. How to obtain one-way links from the sites or friends? Well, all you have to do is attend tradeshows and conferences, make some friends and e-mail folks, and then offer something very useful in return. Find people in complementary niches.

Press release links. When obtaining press release links, look for websites that offer service such as press release submission and sites that submit your news. Find people in your niche who are looking for news content.

Presell Page Links. Getting presell pages requires link negotiations to a new level. We wish you good luck with outsourcing this. There are many opportunities to buy presell pages. Find websites that are open to advertising that is not going crazy with it. Find a happy medium.

Profile and comment links. To get profile and comment links, you have to contribute something really worthwhile to the websites of others. Stick around for a while. Do not be a jerk and never ever spam sites, unless you want to be blocked or get turned off. Look for websites that do not use redirects or nofollow tags.

Run of site links. These types of links are easy to buy. What should you look for? Go for websites that are very much on topic to you.

Reciprocal links. Reciprocal links are other types of links. How to get them? One important tip is to make some friends, but do not go overboard on this. Look for very strong links that complement your website.

TV, radio station, television, newspaper, or magazine links. Find a journalist. What should you look for? Monitor local news or look for someone who is writing a story.

Balance is key. If you go overboard on any type of links, then you are sending negative signals to the algos. Do not be dumb. Make use of all the tools to obtain balance in the link equation.

Now that you decided to build an educational website, you need to ensure that you choose the right platform for building it and build it so as to make it SEO friendly. For my money, if you want to build an SEO friendly educational website, then WordPress is your best bet.

Let me take you through the various steps that will help you develop an SEO friendly educational website in WordPress

Step 1: Choice of WordPress

WordPress as a platform helps you design a website the way you want it to be designed. You can customize a particular theme to ensure that your education website is able to deliver its message with decisive impact. Also, it’s content management system ensures that you can create and edit pages easily. All in all, WordPress gives you complete control of your site and at the same time, and more importantly, it is an SEO friendly platform, offering plenty of features that make onsite SEO convenient and results oriented.

Step 2:  Choose WordPress 3.5 Elvin and download it from WordPress.org

This is the latest WordPress release and offers users an amazing collection of features and functionalities that will help you design and develop a superlative website. As compared to the earlier releases, this release puts more focus on seamless media integration and responsive design. More importantly, with 3.5 Elvin, you can ensure that your website looks good on the newer high-resolution display screens of the latest devices, mobile or otherwise.

Step 3: Choose an exceptional education niche theme

A great WordPress website that looks good is more about the theme that you choose than anything else. So, look for a WordPress theme that is unique, impressive, and is relevant to the niche that your website is going to belong to, in this case, the niche being ‘education.’ Once you find it, you need to download it, and apply it.

Step 4: Set a Plugin for Navigation and for adding Multimedia

There are thousands of plugins available for various purposes when it comes to defining the various functionalities of your education site. The choice of navigation and multimedia plugins will determine the user experience of your website. So choose it with care and ensure that it is relevant for your needs.

Step 5: Create a Page as per need to present information

First, identify the kind of information that you need to present to your target audience. This will help determine the number of pages that you want your website to have and the kind of pages that they need to be.

Once you identify your need and quantify it in the form of pages, just make your way to the WP dashboard and click ‘Pages’ and then ‘Add New’

Step 6: Add Content and Image in Page

As far as an SEO friendly site is concerned, the content remains the absolute king. So create content that is interesting, has been optimized for the search engines and is presented in a very readable manner. It’s awesomely simple to manage content with WordPress, so just create a page and present information in a manner best suited to create an impact.

When it comes to images, all you need to do is click on the upload/insert button and upload the image that you think is most relevant to the purpose you have in mind.

Step 7: Use a multimedia and video(s) plugin for making your website look good

You can find plenty of multimedia and video plugins on the WordPress site, but if you don’t find something that fits your need, there are plenty of online resources that will help you out.

There are some multimedia plugins that allow you to add slideshows, videos, and podcasts; while there are others that help you do a whole lot more. Choose the ones that suit your needs and requirements perfectly.

Just download the plugin you need and add it using the WP dashboard and clicking on Plugins.

Step 8: Create a Meta, sitemap for making your website search engine friendly

Nothing beats a sitemap to ensure that the search engines index your WordPress site. So make sure that you add a well-structured XML sitemap to your site; there are plenty of plugins that will help you do this.

Something else that you can consider for improving your SEO is adding Meta tags to your site. This can be done either manually or by using the numerous plugins available for this purpose. Their addition will help you offer search engine information about the web page concerning keywords, author, description, etc.

Step 9: Launch your Site

Now that you have built your education site using WordPress, all that remains to be done is that you launch it successfully. Remember a successful launch is not just about going live with your site; it’s also about ensuring that your target audience knows about this launch.

For this to happen, you need to create a pre-launch hype about your website, by marketing it on social media, various discussion forums, using banner ads, etc.

As can be imagined, it’s not too difficult to get any WordPress site out of the blocks and up and to run. But, you need to be very clear about what you want, and the site’s objectives. If you get that sorted out, building a successful website is not a very challenging task.